Combining a degree in Business Administration, a digital marketing certification, and a background in mechanical engineering, Zac is a multidisciplinary force to be reckoned with!

With over five years of digital marketing leadership experience, Zac has crafted seamless workflows and adeptly manages marketing departments, fusing strategic prowess with creative finesse to drive brands to new heights.

At Waybetter, his knowledge of process automation and digital marketing optimization helps clients crush their enrollment goals. With a keen eye for data, Zac ensures every move is strategically calibrated, leading to decisions that drive unparalleled success.

Outside of work, Zac enjoys working out, exploring new cuisines, and staying busy in Baltimore with his girlfriend, Kristen, and two cats, Zeus and Poe.