MADISON is a seasoned business development professional with more than 8 years of experience in the higher education space. A proud Tiger, Madison earned her degree in communication studies and marketing from Towson University. After graduation, she honed her skills while managing full-scale sales, marketing, retention, and CRM operations. 

With her analytical eye and data-driven approach, Madison is skillful at positioning numbers to narrate the full story. It’s her philosophy that lead generation and data analytics are the driving force behind delivering meaningful results that make a difference.

When she’s not helping Waybetter clients see the big picture, you can find Madison spending time with her Golden Retriever, Winnie, or crossing another new city off her bucket list.