KIM is a seasoned marketing pro with 12+ years in the higher education space. As an integral member of the Account Management team here at Waybetter for over five years, she supported a portfolio of higher education partners in campaign management/execution and enrollment strategy.

Currently, Kim leads our student acquisition efforts across the Waybetter portfolio to ensure our partners have a sound top-of-the-funnel strategy from the first touch.

Before Waybetter, Kim honed her skills in marketing automation, drip-nurturing, reporting, customer programs, and more, at ed-tech companies Moodlerooms and Blackboard.

She earned a bachelor’s in business administration from Loyola University Maryland and currently lives in Baltimore. Kim loves exploring the city and trying new restaurants, but don’t ask her about pizza or bagels–she’ll always be a Jersey Girl at heart.