JOHN gets marketing.

JOHN gets higher ed.

Prior to his tenure on a college campus, John spent nearly 10 years working at a branding agency in Michigan. It was there where he learned many valuable lessons, but none more important than one size does not fit all. He crafted personalized plans for all of his 20+ clients and found solutions for them to increase their bottom lines, and they did.

Did we say John gets results?

During his time on campus, John served as the AVP of marketing where he worked hand-in-hand with the enrollment team to drive some of the largest classes in Albion College’s history. He also happened to be our main point of contact, which is why we are so happy to have him on our team. He understands our clients’ challenges, and he understands Waybetter.

He knows how to jump right in and help you and us; and he will not rest until your goals are met (but probably not even then).

John and his wife Lindsey have two daughters, Anna and Charlotte. When dance class, basketball practice, riding, and tennis lessons aren’t happening for his girls, you will find John golfing, and if he’s not golfing, he’s thinking about golfing.