Holly knows how to tell a story to capture an audience’s attention—and to keep it. After earning her B.A. in Communication at High Point University, Holly cut her teeth in the magazine industry, working on print and digital projects that spanned from editorial and marketing to everything in between.

Before joining the Waybetter team, Holly worked for a local DC nonprofit, leading all digital campaigns focused on donors, volunteers, and other supporters.

At Waybetter, her knowledge of email marketing, digital advertising, social media, and copywriting helps clients crush their enrollment goals. Whether it’s brainstorming a witty subject line or utilizing A/B testing, she works tirelessly to create data-driven strategies that get results.

Outside of work, you can find Holly spending time with her husband, son, and their Chesapeake Bay Retriever named Dallas. Yes, she’s a Cowboys fan, but we won’t hold that against her.