Juniata College.

We began our collaboration with Juniata the same way we begin with all our clients—by getting to know as much about them as possible.

This necessary step helped us personalize the first wave of email and print messaging to prospective students. These communications invited prospects to further explore Juniata at a microsite that looked and felt like Juniata’s own website, but with information tailored to every single prospect’s interest. The microsite is the beating heart of our three-step approach: Attract, Listen, Respond.

Once they were attracted to our microsites, Juniata’s prospective students were able to find relevant information about their academic interests. And we were able to ask them more questions—Were they interested in student life? Were they concerned about cost? Did they want to know about Juniata Athletics?—that we were instantly able to answer. We listened to prospects, then responded with relevant context and information. For all intents and purposes, we were having real conversations with thousands of prospects on a one-on-one basis.

But the interaction didn’t end at the microsites. Next, we launched a series of triggered emails that changed depending on what we had learned about each student. Finally, we delivered the leads to Juniata for follow-up and nurturing throughout the entire enrollment cycle.