Admitted students are an exciting prospect, but turning them into enrolled students requires intentional strategy and engagement. One of the most important phases of the enrollment cycle is getting your admitted students to say “yes” and commit to attending your institution. Below are four proven tips to yield students effectively.
1. Keep in touch
Continue communicating with accepted students to keep them excited about your institution. Parents and students are focused on internships, research, and outcomes, so highlighted real experiences by students and alumni reinforce value and opportunities outside the classroom.
Plus, you can use these email campaigns to find out if there’s anything holding students back from choosing your institution. Counselors can then use that information to check in with students and offer relevant resources and information that could help them make their decision.
2. Host an engaging Admitted Student Day
A report from NACAC’s reveals that 57% of students said that a campus visit or experience like an Admitted Student Day was one of the most influential factors in deciding where to attend.
When planning your ASD event, roll out the red carpet! Make sure to offer personalized, dynamic tours of campus, breakout sessions with engaging faculty, a sneak peek into student organizations, and Q&A panels with energetic current students. It takes the entire campus community to yield students!
3. Create an exclusive online community
Even if students aren’t able to attend your Admitted Student Day in person, create an online community where they can engage with their future peers. Platforms like Facebook, Instagram, and even Discord or Slack can serve as great spaces to keep admitted students engaged in the lead-up to their decision deadline.
Invite them to meet other admitted students, chat with faculty members, or participate in live virtual events like tours and Q&A sessions. Online communities are especially beneficial for students who are unable to visit the campus in person but still want a sense of connection.
4. Highlight financial aid and scholarships
For many students, cost is a significant factor in their final decision. Make sure that your financial aid offerings are clearly communicated and accessible. Provide an easy-to-follow roadmap for understanding their award packages and how to secure additional financial aid or scholarship opportunities.
Consider hosting specific webinars or info sessions that walk admitted students through the process, giving them a clear understanding of their options and potential financial support. The more transparent and helpful you are about costs, the more likely they will feel confident in committing.
Finally, don’t be afraid to be aggressive with financial aid appeals as students appealing have a high interest and often yield at 50-75% rate.
Get Students To Say “Yes!” With the Help of Waybetter
The great news? Waybetter Marketing’s multi-channel student ecosystems, powered by Slate, make all of this possible. They showcase the campus experience, give each student an entirely unique and personal experience, foster peer-to-peer connections, allow for financial aid transparency, and much more.
If you’re ready to start yielding more students with the help of Waybetter, set up a time to chat with our team.