Let’s face it—getting students from inquiry to enrollment isn’t always smooth sailing. Whether it’s low event attendance, incomplete applications, or the dreaded summer melt, it’s easy to lose momentum at any stage. But don’t worry! With the right strategies in place, you can keep students engaged and on track.
Here’s a breakdown of some of the most common enrollment challenges, along with simple, effective solutions you can implement today.
- Driving Campus Visits
- Problem: Struggling to get students on campus.
- Solution: Send reminder emails to registrants leading up to the event.
- Resources: In the era of short attention spans, keep the process simple and the reminders frequent. We walk you through this solution step by step in Manage and Drive Visits in Slate.
- Boosting Inquiries
- Problem: Not enough students are raising their hands.
- Solution: Personalize your outreach with print and digital communications tailored to student interests.
- Resources: It’s been on your to-do list forever, and there’s no time like the present. See how easy it can be to Harness Dynamic Content Blocks in Slate.
- Driving Applications
- Problem: Applicants getting stuck halfway.
- Solution: Create simple awaiting submission and awaiting materials comm flows to remind students to complete their application.
- Resources: It’s not too late! Learn how to automate status-based campaigns in 3 Things to Do With Seniors Right Now.
- Converting Admits to Deposits
- Problem: Admitted students aren’t committing.
- Solution: Have counselors personally connect with students to build trust and excitement.
- Resources: Did you know that personalization increases your yield rates? See insights from real students in the 5 Tips to Support Admits.
- Improving FAFSA Completion
- Problem: Low FAFSA submission rates are holding students back.
- Solution: Assign a dedicated FAFSA counselor to support students and their families.
- Resources: We’ve been here before. See How Institutions Handled the FAFSA Chaos for tips on supporting students this year.
- Preventing Summer Melt
- Problem: Students disappearing over the summer.
- Solution: Keep engaging students with an email campaign (and streamlined next steps) they can take ahead of their first semester.
- Resources: Start identifying students now who are at risk of melt, and other actionable steps in How to Beat Summer Melt (and Save Your Incoming Class).
There you have it—some of the most important tactics to boost enrollment at every stage of the process. Whether you’re an existing partner or new to these strategies, we’d love to chat more about how we can help. Don’t hesitate to reach out for more information!