Waybetter Marketing

	About Us We bring a mix of technology and marketing strategy to deliver the right message to the right person at the right time. Waybetter Marketing was founded in June 2007. Everyone was talking about one to one marketing but nobody was actually doing it. Learning about an individual before making a relevant value proposition takes the guesswork out of messaging. In order to be truly effective in marketing, the outreach needs to be connected and personalized across email, print, and the web. We know that we need to be able to track everything and build customizable campaigns that deliver relevant content in real time.

In higher education, it is the touch points that help win and lose a kid. We also know that the search process is starting earlier, which means more work for you. We are here to help you recruit and retain students and to achieve your yearly enrollment goals.

Over the past few years we have grown our team and became experts in higher education marketing. From student search marketing to alumni engagement, we have run hundreds of campaigns that have reached millions of students.